At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.
WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.
Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.
Take a look at the animation we created for WWT here: