Animated explainer videos are a great way to visually communicate what your app does and how it can benefit potential customers. We will work closely with you to understand and communicate what you’d like to get across to your audience, and create an ‘elevator pitch’ for your app which they can view from their Smartphone.
By identifying the issue your app will solve the animation can promote the idea that the app was created exclusively for your audience and the issues they have as an individual or business.
A lot of information can be easily and quickly communicated using animation; grabbing and keeping your audience’s attention without bombarding them with too much to read. For example, this simple visual step-by-step explanation of using the Gett for Business app shows how straightforward it is to use, and how it can benefit the audience’s business.
The content and style of the animation is entirely guided by your app and your brand, as the tone must be right for your audience. By using your brand’s visuals we can build awareness and confidence in your app. For example, by using the bright yellow and fonts in keeping with Gett for Business’s app we were able to create an animation which reinforces recognition and trust in the brand. Importantly the video ends with showing the audience where they can download the app.
Check out what we produced for Gett here.