In the spirit of spring cleaning and starting anew, we’re revisiting our own content marketing strategy. After all, you’ve got to practice what you preach!
We get so excited about shoots, editing and making the final content pieces that, occasionally, we don’t prioritise the reason we create video content in the first place: communicating with and engaging our customers and wider community.
So I’ve got my head back in the game with a total revamp of our website to make it a lean, mean content showcase machine! This process got me thinking about our ‘why’, what we stand for and how that is communicated through everything we do. Any Simon Sinek fans out there will know what I’m talking about! If you don’t, you have to watch his TedTalk…
It’s all about influence and inspiring behaviour over manipulation techniques (that don’t last)…and this is where the fundamentals of High Life Productions and our product are one and the same:
Through video, we enable our clients to engage, inform and entertain their audiences.
The power of video is unrivalled in the land of content marketing. Video conveys not just information but feeling and emotion in a way that no other type of content can – and it can be timeless! With the right production and savvy, you can future proof your video content making it a sure fire investment.
In fact, 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety.
No brainer, right?
Take a look at a few of our recent pieces and get in touch if you want to talk through options – no obligation, of course 🙂
Until next time!
Nicola – Head of Marketing, High Life Productions