At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.
WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.
Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.
Take a look at the animation we created for WWT here:
Animated explainer videos are a great way to visually communicate what your app does and how it can benefit potential customers. We will work closely with you to understand and communicate what you’d like to get across to your audience, and create an ‘elevator pitch’ for your app which they can view from their Smartphone.
By identifying the issue your app will solve the animation can promote the idea that the app was created exclusively for your audience and the issues they have as an individual or business.
A lot of information can be easily and quickly communicated using animation; grabbing and keeping your audience’s attention without bombarding them with too much to read. For example, this simple visual step-by-step explanation of using the Gett for Business app shows how straightforward it is to use, and how it can benefit the audience’s business.
The content and style of the animation is entirely guided by your app and your brand, as the tone must be right for your audience. By using your brand’s visuals we can build awareness and confidence in your app. For example, by using the bright yellow and fonts in keeping with Gett for Business’s app we were able to create an animation which reinforces recognition and trust in the brand. Importantly the video ends with showing the audience where they can download the app.
Check out what we produced for Gett
Gett Taxi for Business from High Life Productions on Vimeo.