Make Your Brand More Animated

At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.

WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.

Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.

Take a look at the animation we created for WWT here:

Happy Birthday to You!!(Tube)

Last week saw the 10th anniversary of the first video post on, a then unknown and rather mysterious, YouTube. An innocuous 19 second clip of one YouTube founder, Jawed Karim, was the firing gun for one of the biggest search engine/content sharing/life changing digital media platforms in history.

YouTube has certainly been a huge catalyst in the growth of video. Both in terms of its consumption as well as its influence on the rapid development of the everyday technology to capture and share content.

Talk about growth! Today, YouTube:

  • has a billion users
  • uploads 300 hours of video per minute
  • generates billions of views…

 

…ahh, precious views!

And it’s not all cat clips and baby blunders.

 

Video sharing sites have inspired a new wave of B2B communication. Businesses are getting back to the heart of the customer – engaging with target audiences and placing brand front and centre. Video achieves this like NO other type of content.

It inspires and influences behaviour whilst communicating company ethos effortlessly.

If you didn’t know it by now, video is the KING OF CONTENT…and it’s only set to continue. Here’s my take on why video content should be the starring role in your marketing strategy:

  1. 74% of all internet traffic in 2017 will be video 
  2. Click-through rates increase 2-3 times when marketers include a video in an email 
  3. Subscriber to lead conversation rates increase 51% when video is included in email marketing campaign 
  4. 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety 
  5. 75% of users visit the marketer’s website after viewing a video  

 

Are you being left behind or maybe you’re not sure what to do with video content once you have it? 

I’ll be discussing this and some of the other main barriers to realising an effective content strategy soon…keep your eye on the blog for more details or just call me! I’m always available for questions and queries.

 

Until next time,

Nicola

Head of Marketing, High Life Productions

T. 07757 048917  ¦  E. nicambler[@]highlifeprodcutions.co.uk

 

Spring Cleaning!

In the spirit of spring cleaning and starting anew, we’re revisiting our own content marketing strategy. After all, you’ve got to practice what you preach!

We get so excited about shoots, editing and making the final content pieces that, occasionally, we don’t prioritise the reason we create video content in the first place: communicating with and engaging our customers and wider community.

So I’ve got my head back in the game with a total revamp of our website to make it a lean, mean content showcase machine! This process got me thinking about our ‘why’, what we stand for and how that is communicated through everything we do. Any Simon Sinek fans out there will know what I’m talking about! If you don’t, you have to watch his TedTalk…

It’s all about influence and inspiring behaviour over manipulation techniques (that don’t last)…and this is where the fundamentals of High Life Productions and our product are one and the same:

Through video, we enable our clients to engage, inform and entertain their audiences.

 

The power of video is unrivalled in the land of content marketing. Video conveys not just information but feeling and emotion in a way that no other type of content can – and it can be timeless! With the right production and savvy, you can future proof your video content making it a sure fire investment.

In fact, 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety.

No brainer, right?

 

Take a look at a few of our recent pieces and get in touch if you want to talk through options – no obligation, of course 🙂

 

Until next time!

Nicola – Head of Marketing, High Life Productions

Video content production at natural history muesum

Video Content in its Natural Habitat

Our first film shoot of 2015 took us to the Natural History Museum but not as you know it. I’m an out and out science geek and visit the Natural History Museum probably every other month to salute the Darwin statue and check in with Dippy…and I’ve never seen it look so beautiful!

I now know how Ben Stiller feels (and why he bothered to make so many sequels to that darn film!)

 

The occasion? The 11th annual Grant Thornton Quoted Company Awards where we supplied not one type of video content but two; the opener to the awards themselves and interviews with the winners straight off the podium. Two pieces of video content. Two very different applications.

 

Jimmy Carr was the MC for the evening’s proceedings and was at his sarcastic, cutting best. It was upon Jimmy’s introduction that opening video played – drama, check. Impact, check. Suspense…well it was after a 3 course dinner so perhaps I’m pushing it J

It was then all hands on deck for some seriously quick turnaround interviews! The cream of the crop were brought to us, high from their big win and we conducted the interviews in one of the great halls of the museum. Good preparation and strategic questioning makes for valuable content so we worked tightly alongside the Editor of GCI, where the interviews would be hosted, to ensure they got some remarkable video content.

There were some fantastic nominees and all were worthy winners and now I know where to invest…who’s the real winner?!?

 

At High Life, we’re constantly developing our services and we can now offer a tailored content marketing plan alongside the video content we produce for you, should you need support in that area. As video is by far the most effective medium of content, we want to make sure everyone can and does have access to it.

If you need any advice, a quote or have a shoot you would like us to do, get in touch with any/all of us:

0208 986 3167 ¦ nicambler@highlifeprodcutions.co.uk ¦ hannah@highlifeprodcutions.co.uk ¦ luke@highlifeproductions.co.uk

 

Alas, the edit suite is calling – until next time.

Nicola

Head of Marketing, High Life Productions