At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.
WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.
Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.
Take a look at the animation we created for WWT here:
Last August we flew to Cologne to cover one of Europe’s biggest gaming events: Gamescom. The huge event attracts gamers from around the world to meet, discover the latest gaming innovations, try out the newest releases, and battle eSports rivals face to face. (Or at least screen to screen.) eSports are video game tournaments and there are tons of competitions globally where renowned players participate in games such as Call of Duty and League of Legends.
Over the event we filmed live eSports events, interviewed pro players and soaked in the electric atmosphere whilst fans met their gaming heroes. Amongst the professionals we interviewed was Zainab “zAAz” Turkie of team Dynasty Gaming, an all-female group with an international Counter Strike: Global Offensive winning streak. We got an insight into the passion and commitment that she dedicates to gaming and her team. Congratulations to all the eSports teams competing at Gamescom, we had a great time cheering you on!
See our video here:
Why are product videos important? Videos are a particularly effective way to present your brand, products or services because they can be injected with your brand’s personality to emphasise who you are and what you stand for.
We can help create a personal connection between potential and existing customers and your services, brand or products. Effectively communicating a lot of varied information in a short space of time can help to build respect and trust in you and your expertise.
Our behind-the-scenes video from a shoot with LundHalsey is a great example of how much hard work goes into our films. We work closely with you to deliver an insight into your company and the products you offer. Our skilled and experienced team will take you through from conceptualisation to finished product, ensuring we celebrate your brand and create the right video for you.
Take a look behind the scenes of our shoot with LundHalsey
LundHalsey – e-Type Console: Behind the scenes on a product promo shoot from High Life Productions on Vimeo.
Animated explainer videos are a great way to visually communicate what your app does and how it can benefit potential customers. We will work closely with you to understand and communicate what you’d like to get across to your audience, and create an ‘elevator pitch’ for your app which they can view from their Smartphone.
By identifying the issue your app will solve the animation can promote the idea that the app was created exclusively for your audience and the issues they have as an individual or business.
A lot of information can be easily and quickly communicated using animation; grabbing and keeping your audience’s attention without bombarding them with too much to read. For example, this simple visual step-by-step explanation of using the Gett for Business app shows how straightforward it is to use, and how it can benefit the audience’s business.
The content and style of the animation is entirely guided by your app and your brand, as the tone must be right for your audience. By using your brand’s visuals we can build awareness and confidence in your app. For example, by using the bright yellow and fonts in keeping with Gett for Business’s app we were able to create an animation which reinforces recognition and trust in the brand. Importantly the video ends with showing the audience where they can download the app.
Check out what we produced for Gett
Gett Taxi for Business from High Life Productions on Vimeo.
Once again, we had the honour of working with the esteemed Women of the Future organisation, covering their Ambassadors Programme for 2016.
This event is a unique initiative, created by Pinky Lilani OBE DL and her team. As with every event we cover for WoF, it is particularly special as they bring 100 ambassadors to the event to connect with 100 female sixth-formers, giving students unprecedented access to industry role models and providing invaluable guidance towards their future successes.
Gender parity is an important topic. One which we at High Life Productions often encounter and are asked to document in our video work. It is an absolute pleasure to be at the forefront of such an crucial issue and covering this event made us realise quite quickly that the future of women in industry is looking brighter than ever. Long may it continue!
You can now see the video here
WOF-AP2016 from High Life Productions on Vimeo.
– The HLP Team
It’s been another breathless week for us here at High Life, seeing us cover, for the first time, the prestigious Private Equity Awards. Private Equity Awards? I hear you hark, what on earth are they?
Now in their nineteenth year, the awards are the oldest and most respected accolades bestowed on the private equity industry and those that advise it. Kind of like the Oscars, or the Olympics, or the Whitechapel Pub Darts ‘End of Season Extravaganza’ (note: the last one is probably the most important event on planet earth).
Held at the Park Lane Hilton, the industry’s finest came out in full force and glamour was in the air. The event was hosted by the superbly funny Marcus Brigstocke and, as ever, we were there with cameras in hand and questions at the ready. We shot some beautiful footage, held interviews with luminaries of private equity, and spoke with every single winner – award in hand and fresh off-stage. All of which provided excellent insight into their respective company practices and the event as a whole.
Over all, another successful evening spent. Congratulations to all of the winners, and we look forward to posting the finished video piece soon.
– The HLP Team
I am currently feeling like a cast member of Made in Chelsea as not only have I been carried across Soho and Bank in a black cab but also wined and dined at Chipotle. The adventures of week one have really got my taste buds tingling for a bite of the corporate world. After visiting sky-high glass offices with luxury pods and cosy meeting rooms not to mention the video game hubs, I’m really intrigued about the marketing and business world in London.
I’ve chosen to stick to the more administrative and marketing side of things here at Highlife Productions, conducting research about the world of corporate video production and trying to learn something new as each day comes along. I can say that I’ve already grasped a breadth of knowledge and something that I value here is that everybody is learning from each other, whether it’s me learning about cameras and lenses or us, the interns discussing the expansion of social media and how we can bring everything together. I‘ve also been given creative freedom in the sense that I have free reign across all social media platforms for Highlife Productions, depicting not only trust but also an opportunity for me to act independently during the first week.
Bring on week 2!
Lately, we were lucky enough to work with our favourite people at Real Business again! We covered the Everline Future 50 Event which was held in a very cool venue in Old Street.
During the event the Future 50 most disruptive UK companies where announced – using a fantastic animation created by the in-house team here at HLP.
The 50 companies were extremely diverse, from Service Providers, to Finance, Energy and Marketing – the list goes on…It was so inspiring to be in a room full of young entrepreneurs, and as an entrepreneurial business ourselves we take our hats off to everyone in the Future 50 and to anyone else out there who has an idea and runs with it!
Check out the Future 50 animation on our portfolio page.
HLP recently covered one of the Energy Institute’s biggest conferences – International Petroleum Week.
IP Week is one of the biggest events within the energy sector’s calendar and attracts over 2,000 key influencers and senior decision-makers from around the world.
The three-day event features conferences, seminars, a high profile luncheon, an evening reception and an exhibition, as well as the prestigious IP Week Annual Dinner – the largest gathering in the industry’s annual calendar, with over 1,000 guests.
We had our crew there for the duration of the conference – filming interviews with all of the speakers, Vox Pops with the delegates and sponsors, as well as coverage of the amazing dinner they held in the Great Room at the Grosvenor Hotel – what a fabulous venue!
Hiring a video production company to cover key events like IP Week should be an integral part of any organisations event and marketing strategy, not only does it look good to the guests attending but it means that your event is captured in real time and the footage will be used to promote your next event. And as I’m sure you all know – video strengthens your brand! Its much more engaging and exciting to watch video content of an event rather than seeing some photos and a bit of text!
Have you seen any great event footage? We would love to see any examples! In the meantime have a quick glimpse of IP week on our portfolio page…Enjoy!
So HLP have been busy bees last week filming the final instalment of the RAF Fire and Training apprenticeship film. We have been following two of the apprentices since they started back in July, documenting both the physical and mental challenges that they faced over the 19 week course.
We have been lucky enough to follow two very different people, Emma, a female apprentice in her 30s who joined up after working in the city for a number of years, and Jo, a 19 year old male who joined up straight from college. It was interesting to capture their different perspectives and reactions to the challenges the course threw at them.
We have stayed on the RAF base in Manston for a week at a time since July and its been a great experience! Wether we were filming a live fire exercise or enjoying some downtime with the apprentices and instructors, it gave us a great insight into military life.
We are currently in post production and as always at HLP there is way too much good footage, the challenge now is how to cut it down and fit it into a 30 minute film!
Check out the photo’s on our Facebook page!