Hope you enjoy the breakers in slo-mo!
At High Life Productions (or HLP for short…) we know the impact that video content has in the business world and why it should be at the forefront of any marketing strategy. We all know that watching a video is a lot more exciting then viewing pages of text and evokes more emotion and stimulus than perhaps an article would.
Don’t get me wrong, I’m not saying that print isn’t a valuable source of advertising or putting a message across, it’s just that video works in a different way.
In 2012 and beyond video is BIG and companies big or small need to engage to make sure they are projecting their messages in the best way possible – and that my friends is by using video!
So what are the benefits I hear you ask?…. well there are many! Here are just a few:
- Video allows you to not only reach your target audience but to track how many people have watched the video, how many people have liked it and who has tweeted about it.
- Your personality shines through in a film! It is difficult to get a real sense of who you are and what you do just by reading text. People always like to put a face and voice to a name. Video allows you to do just that.
- Pictures really are worth a thousand words! Cheesy I know, but having video case studies alongside real life testimonials will enhance your message and engage the viewer.
- Video allows you to stand out from your competition. You can decide on the message you want to put across, and because this isn’t just words on paper, YOU decide the format you want to project your message… there is nothing that can not be achieved on film!
And I will leave you with just one last fact to mull over…
Cisco Systems estimates that 90% (that’s a lot!) of web traffic will be driven by video by the end of 2013.