Breakdancing with the EVA1

We’re really excited to be putting our new Panasonic EVA1 camera through its paces and really pushing the images. We know it takes a good few months to fully understand the pro’s and con’s of a new camera, and have started experimenting to understand its capabilities.
We have been exploring how the camera can be used in uncontrolled conditions to see how our more impromptu shoots will fair. So whilst our previous blog post showed how our new camera can shoot beautiful footage at night with low light using dual ISO at high frame rates, this post will show what we can acheive using only natural light.
We were lucky enough to see these breakdancers performing at our studio space recently. Instead of joining in and stealing the show we decided to break out the EVA1 and capture the action at 200 frames per second. We were able to capture details which changed the way we looked at how these guys moved. We think you’ll agree these breakdancers prove time and effort put into practicing pays off, and it is no different with us and our equipment. 
That’s why we take a lot of time to become familiar with the controls of any new piece of equipment; from the depth of colour the V-Log/V-Gamut captures to the 5.7K super 35mm sensor, it’s really important to us to understand how to use our equipment to its fullest, and take advantage of its features to help us create the best footage for our clients’ individual needs.

Hope you enjoy the breakers in slo-mo!

Why use online video?

At High Life Productions (or HLP for short…) we know the impact that video content has in the business world and why it should be at the forefront of any marketing strategy. We all know that watching a video is a lot more exciting then viewing pages of text and evokes more emotion and stimulus than perhaps an article would.

Don’t get me wrong, I’m not saying that print isn’t a valuable source of advertising or putting a message across, it’s just that video works in a different way.
In 2012 and beyond video is BIG and companies big or small need to engage to make sure they are projecting their messages in the best way possible – and that my friends is by using video!

So what are the benefits I hear you ask?…. well there are many! Here are just a few:

  • Video allows you to not only reach your target audience but to track how many people have watched the video, how many people have liked it and who has tweeted about it.
  • Your personality shines through in a film! It is difficult to get a real sense of who you are and what you do just by reading text. People always like to put a face and voice to a name. Video allows you to do just that.
  • Pictures really are worth a thousand words! Cheesy I know, but having video case studies alongside real life testimonials will enhance your message and engage the viewer.
  • Video allows you to stand out from your competition. You can decide on the message you want to put across, and because this isn’t just words on paper, YOU decide the format you want to project your message… there is nothing that can not be achieved on film!

And I will leave you with just one last fact to mull over…

Cisco Systems estimates that 90% (that’s a lot!) of web traffic will be driven by video by the end of 2013.