Summer has arrived and High Life Productions has been embarking on some things that get a bit stranger. Specifically, we have recently completed a project tying into the upcoming release o Stranger Things 3 that promotes SanDisk’s 32 GB Micro SD card, which allows users to download videos to watch anywhere on the go. We were very excited to work with SanDisk to put together this video promoting both the product and the television show as the complement one another well. The combination of these two brands ties in perfectly with our capabilities to produce video content for brands and entertainment media alike.
Of course, with each shoot there is plenty that takes place beyond the view of the camera. In these next few weeks leading up to the release of Stranger Things 3 on the 4th July, we will be releasing some behind-the-scenes footage from the shoot, as well as some additional content, so be on the lookout for that!
Check out the complete project below:
We’re now into the 2nd month of 2019 and High Life Productions are moving full steam ahead. We’re continuing to work with some excellent clients that have been returning to us for a number of years now and we’re looking forward to creating some fresh content for a huge array of new business.
2019 is about nurturing already solid business relationships and ensuring their longevity, but also to secure a more diverse range of industries within our already extensive back catalogue of film work.
The end of February will prove to be a particularly engaging time for us as we gear up to showcase the company at the 2019 Event Production Show. We’ll be amongst many other talents within a multitude of industries at the monolithic Olympia in London. We are using our time at the show to really give attendees a thorough idea of High Life Productions’ solid experience within production and of the resources we offer throughout our processes.
See you on the 26th and 27th of February!
We’d also like to welcome Scott to High Life who is our new Head of Production and will be supporting us in all things High Life. Welcome!
Lastly, we are going in to the new year refreshed and majorly affirming an ethos that has long been at the core of High Life Productions: we are not a one sized fits all company and we are very much here to adapt and work with all industries and companies out there.
At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.
WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.
Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.
Take a look at the animation we created for WWT here:
Animated explainer videos are a great way to visually communicate what your app does and how it can benefit potential customers. We will work closely with you to understand and communicate what you’d like to get across to your audience, and create an ‘elevator pitch’ for your app which they can view from their Smartphone.
By identifying the issue your app will solve the animation can promote the idea that the app was created exclusively for your audience and the issues they have as an individual or business.
A lot of information can be easily and quickly communicated using animation; grabbing and keeping your audience’s attention without bombarding them with too much to read. For example, this simple visual step-by-step explanation of using the Gett for Business app shows how straightforward it is to use, and how it can benefit the audience’s business.
The content and style of the animation is entirely guided by your app and your brand, as the tone must be right for your audience. By using your brand’s visuals we can build awareness and confidence in your app. For example, by using the bright yellow and fonts in keeping with Gett for Business’s app we were able to create an animation which reinforces recognition and trust in the brand. Importantly the video ends with showing the audience where they can download the app.
Check out what we produced for Gett
Gett Taxi for Business from High Life Productions on Vimeo.