We’ve Got a Brand New Camera!

We have recently added the brand new Panasonic EVA1 camera to our arsenal. Not only is this an exciting purchase for us (it’s like Christmas all over again!), but it helps us keep ahead of the curve and ensure the latest technological advances are at our fingertips.

The EVA1 is designed to capture cinematic images at a fantastically high resolution, which means our videos are captured with smooth, crisp visuals with a vibrant depth of colour. It is built to be super efficient, so we can spend more time shooting your products and realising your vision. It’s really important to us to ensure we have the best equipment possible so we can produce the best possible outcome for our clients.

We took our brand spanking new camera around London to test out its capabilities in low level light. Let us know what you think!

eSports with SanDisk Pros

Last August we flew to Cologne to cover one of Europe’s biggest gaming events: Gamescom. The huge event attracts gamers from around the world to meet, discover the latest gaming innovations, try out the newest releases, and battle eSports rivals face to face. (Or at least screen to screen.) eSports are video game tournaments and there are tons of competitions globally where renowned players participate in games such as Call of Duty and League of Legends.

Over the event we filmed live eSports events, interviewed pro players and soaked in the electric atmosphere whilst fans met their gaming heroes. Amongst the professionals we interviewed was Zainab “zAAz” Turkie of team Dynasty Gaming, an all-female group with an international Counter Strike: Global Offensive winning streak. We got an insight into the passion and commitment that she dedicates to gaming and her team. Congratulations to all the eSports teams competing at Gamescom, we had a great time cheering you on!

See our video here:

Why Are Product Videos Important?

Why are product videos important? Videos are a particularly effective way to present your brand, products or services because they can be injected with your brand’s personality to emphasise who you are and what you stand for.

We can help create a personal connection between potential and existing customers and your services, brand or products. Effectively communicating a lot of varied information in a short space of time can help to build respect and trust in you and your expertise.

Our behind-the-scenes video from a shoot with LundHalsey is a great example of how much hard work goes into our films. We work closely with you to deliver an insight into your company and the products you offer. Our skilled and experienced team will take you through from conceptualisation to finished product, ensuring we celebrate your brand and create the right video for you.

Take a look behind the scenes of our shoot with LundHalsey

LundHalsey – e-Type Console: Behind the scenes on a product promo shoot from High Life Productions on Vimeo.

Animated Explainer Videos

Animated explainer videos are a great way to visually communicate what your app does and how it can benefit potential customers. We will work closely with you to understand and communicate what you’d like to get across to your audience, and create an ‘elevator pitch’ for your app which they can view from their Smartphone.

By identifying the issue your app will solve the animation can promote the idea that the app was created exclusively for your audience and the issues they have as an individual or business.

A lot of information can be easily and quickly communicated using animation; grabbing and keeping your audience’s attention without bombarding them with too much to read. For example, this simple visual step-by-step explanation of using the Gett for Business app shows how straightforward it is to use, and how it can benefit the audience’s business.

The content and style of the animation is entirely guided by your app and your brand, as the tone must be right for your audience. By using your brand’s visuals we can build awareness and confidence in your app. For example, by using the bright yellow and fonts in keeping with Gett for Business’s app we were able to create an animation which reinforces recognition and trust in the brand. Importantly the video ends with showing the audience where they can download the app.

Check out what we produced for Gett

Gett Taxi for Business from High Life Productions on Vimeo.

Women of the Future – Ambassadors Programme 2016

Once again, we had the honour of working with the esteemed Women of the Future organisation, covering their Ambassadors Programme for 2016.

This event is a unique initiative, created by Pinky Lilani OBE DL and her team. As with every event we cover for WoF, it is particularly special as they bring 100 ambassadors to the event to connect with 100 female sixth-formers, giving students unprecedented access to industry role models and providing invaluable guidance towards their future successes.

Gender parity is an important topic. One which we at High Life Productions often encounter and are asked to document in our video work. It is an absolute pleasure to be at the forefront of such an crucial issue and covering this event made us realise quite quickly that the future of women in industry is looking brighter than ever. Long may it continue!

You can now see the video here

WOF-AP2016 from High Life Productions on Vimeo.

– The HLP Team

Private Equity-ing

Private Equity-ing

It’s been another breathless week for us here at High Life, seeing us cover, for the first time, the prestigious Private Equity Awards. Private Equity Awards? I hear you hark, what on earth are they?

Now in their nineteenth year, the awards are the oldest and most respected accolades bestowed on the private equity industry and those that advise it. Kind of like the Oscars, or the Olympics, or the Whitechapel Pub Darts ‘End of Season Extravaganza’ (note: the last one is probably the most important event on planet earth).

Held at the Park Lane Hilton, the industry’s finest came out in full force and glamour was in the air. The event was hosted by the superbly funny Marcus Brigstocke and, as ever, we were there with cameras in hand and questions at the ready. We shot some beautiful footage, held interviews with luminaries of private equity, and spoke with every single winner – award in hand and fresh off-stage. All of which provided excellent insight into their respective company practices and the event as a whole.

Over all, another successful evening spent. Congratulations to all of the winners, and we look forward to posting the finished video piece soon.

– The HLP Team

Work Experience at High Life Productions

Work Exp-Sharon

We like to be involved with the local community and offer opportunities for work experience and internships from time to time, to young adults looking to gain experience of video production. If you, or any one you know would like to gain some experience, feel free to give us a call.

Here’s a guest blog written by Sharon, a 6th former who came to do a weeks work experience with us at High Life Productions this summer (it feels like so long ago!):

Day 1

My name is Sharon Alkalay and I have been given the wonderful opportunity of doing work experience at High Life Productions. I was extremely thrilled to be given the chance to learn more about the video production industry. I am an avid photographer and wanted to learn more about how videos are directed, edited and planned.

Upon arriving to Stour Space in Hackney Wick, I was very impressed with the surrounding area. Stour Space is a creative space comprised of studios, exhibitions and corporate functions and includes a cafe overlooking the canal towards the London 2012 olympic stadium. I also really enjoyed seeing the surrounding graffiti which created a very creative and arty atmosphere.

I had four main tasks for the day.

1. I started off by using a website called Highrise. Its enables companies to easily track business relationships and an interface between customers and employees. I had the task of entering contacts who recently won engineering awards, companies they worked for and a point of contact that could be used in to contact them for future business.

This was useful because I learned the importance of keeping track of clients, customers and relationships between companies and individual people.

2. The management of some social media sites such as Instagram and Twitter and posting photos from one of the High Life Productions last video shoots. I edited photos using photoshop Express on the iPhone and uploaded them with various hashtags. It clearly showed me the importance of social media in advertising a company. This is because it enables people from all over the country, and the world, to connect with others and globalise the industry of media.

3. I had lunch by the canal while filming a time-lapse on my GoPro for my third and most important task. Over the next few days, I was asked to create a small ‘behind the scenes video’ of High Life Productions. I was eager to do this because my main goal is to learn how to produce videos and I knew that this would be a great opportunity!

4. Finally, I helped edit some interview footage from a pharmaceutical company located in Denmark, using Final Cut Pro. This was quite useful for me because I got to practice the basics of editing and I learned a lot of skills of how to carry out and film interviews. It was also nice to be given some responsibility and to be trusted with the task.

Overall, I think my first day of work experience was very productive, interesting and I definitely learned a lot. Bring on day two!

Day 2

Today I accompanied Luke and Hannah to a conference hosted by Management Today, which is a magazine about business affairs. They had many interesting guests and panels in which High Life Productions took to the task of creating two separate videos. Hannah and Luke also filmed exclusive interviews to be used in these videos. This gave me a real insight to the works of pulling off a good interview, especially how to set it up and make the interviewees come across well through the camera.

Throughout the day, Luke filmed various clips of speeches from the guests and of course the audience who took part in the discussions. He also showed me some functions of the video camera high life productions used. This was useful because I was able to familiar myself with a professional video camera and not only a stills shot camera.

Over the course of the day, I carried on shooting various shots for the ‘behind the scenes’ video I was asked to have a go at making. Hopefully it will come along well and hopefully I filmed some good things to include. Its a good experience for me to take upon this project because I know I will learn a lot just from having a go at creating a video. 

Here’s the fantastic video Sharon produced from her time with us at High Life, thank you, Sharon!


Until next time…

The HLP Team