At High Life we always enjoy working with motion graphics and animation, its gives us a chance to get creative when putting together a sales film for our recent client WWT – in the form of an animated explainer video.
These ‘elevator pitches’ are fantastic for brands that have lots of information to communicate, and get your message across in a concise and entertaining way whilst avoiding information overload for the viewer.
WWT needed to communicate their reputation as the leading business media brand in the UK water industry. Big ideas such as these are more easily conveyed through visual language and so our video makes use of simple-to-understand graphics to present these statistics. Animation also allows facts and figures to be interesting and digestible by presenting them in a bright and visually stimulating way.
Each of our animated videos is a bespoke piece, to fit with your brand’s personality, aesthetic and voice. Our video for WWT uses their on-brand colour scheme and in-house style to creatively convey their reputable identity to those within and outside of the water industry.
Take a look at the animation we created for WWT here:
In the spirit of spring cleaning and starting anew, we’re revisiting our own content marketing strategy. After all, you’ve got to practice what you preach!
We get so excited about shoots, editing and making the final content pieces that, occasionally, we don’t prioritise the reason we create video content in the first place: communicating with and engaging our customers and wider community.
So I’ve got my head back in the game with a total revamp of our website to make it a lean, mean content showcase machine! This process got me thinking about our ‘why’, what we stand for and how that is communicated through everything we do. Any Simon Sinek fans out there will know what I’m talking about! If you don’t, you have to watch his TedTalk…
It’s all about influence and inspiring behaviour over manipulation techniques (that don’t last)…and this is where the fundamentals of High Life Productions and our product are one and the same:
Through video, we enable our clients to engage, inform and entertain their audiences.
The power of video is unrivalled in the land of content marketing. Video conveys not just information but feeling and emotion in a way that no other type of content can – and it can be timeless! With the right production and savvy, you can future proof your video content making it a sure fire investment.
In fact, 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety.
No brainer, right?
Take a look at a few of our recent pieces and get in touch if you want to talk through options – no obligation, of course 🙂
Until next time!
Nicola – Head of Marketing, High Life Productions