Private Equity-ing

Private Equity-ing

It’s been another breathless week for us here at High Life, seeing us cover, for the first time, the prestigious Private Equity Awards. Private Equity Awards? I hear you hark, what on earth are they?

Now in their nineteenth year, the awards are the oldest and most respected accolades bestowed on the private equity industry and those that advise it. Kind of like the Oscars, or the Olympics, or the Whitechapel Pub Darts ‘End of Season Extravaganza’ (note: the last one is probably the most important event on planet earth).

Held at the Park Lane Hilton, the industry’s finest came out in full force and glamour was in the air. The event was hosted by the superbly funny Marcus Brigstocke and, as ever, we were there with cameras in hand and questions at the ready. We shot some beautiful footage, held interviews with luminaries of private equity, and spoke with every single winner – award in hand and fresh off-stage. All of which provided excellent insight into their respective company practices and the event as a whole.

Over all, another successful evening spent. Congratulations to all of the winners, and we look forward to posting the finished video piece soon.

– The HLP Team

Work Experience at High Life Productions

Work Exp-Sharon

We like to be involved with the local community and offer opportunities for work experience and internships from time to time, to young adults looking to gain experience of video production. If you, or any one you know would like to gain some experience, feel free to give us a call.

Here’s a guest blog written by Sharon, a 6th former who came to do a weeks work experience with us at High Life Productions this summer (it feels like so long ago!):

Day 1

My name is Sharon Alkalay and I have been given the wonderful opportunity of doing work experience at High Life Productions. I was extremely thrilled to be given the chance to learn more about the video production industry. I am an avid photographer and wanted to learn more about how videos are directed, edited and planned.

Upon arriving to Stour Space in Hackney Wick, I was very impressed with the surrounding area. Stour Space is a creative space comprised of studios, exhibitions and corporate functions and includes a cafe overlooking the canal towards the London 2012 olympic stadium. I also really enjoyed seeing the surrounding graffiti which created a very creative and arty atmosphere.

I had four main tasks for the day.

1. I started off by using a website called Highrise. Its enables companies to easily track business relationships and an interface between customers and employees. I had the task of entering contacts who recently won engineering awards, companies they worked for and a point of contact that could be used in to contact them for future business.

This was useful because I learned the importance of keeping track of clients, customers and relationships between companies and individual people.

2. The management of some social media sites such as Instagram and Twitter and posting photos from one of the High Life Productions last video shoots. I edited photos using photoshop Express on the iPhone and uploaded them with various hashtags. It clearly showed me the importance of social media in advertising a company. This is because it enables people from all over the country, and the world, to connect with others and globalise the industry of media.

3. I had lunch by the canal while filming a time-lapse on my GoPro for my third and most important task. Over the next few days, I was asked to create a small ‘behind the scenes video’ of High Life Productions. I was eager to do this because my main goal is to learn how to produce videos and I knew that this would be a great opportunity!

4. Finally, I helped edit some interview footage from a pharmaceutical company located in Denmark, using Final Cut Pro. This was quite useful for me because I got to practice the basics of editing and I learned a lot of skills of how to carry out and film interviews. It was also nice to be given some responsibility and to be trusted with the task.

Overall, I think my first day of work experience was very productive, interesting and I definitely learned a lot. Bring on day two!

Day 2

Today I accompanied Luke and Hannah to a conference hosted by Management Today, which is a magazine about business affairs. They had many interesting guests and panels in which High Life Productions took to the task of creating two separate videos. Hannah and Luke also filmed exclusive interviews to be used in these videos. This gave me a real insight to the works of pulling off a good interview, especially how to set it up and make the interviewees come across well through the camera.

Throughout the day, Luke filmed various clips of speeches from the guests and of course the audience who took part in the discussions. He also showed me some functions of the video camera high life productions used. This was useful because I was able to familiar myself with a professional video camera and not only a stills shot camera.

Over the course of the day, I carried on shooting various shots for the ‘behind the scenes’ video I was asked to have a go at making. Hopefully it will come along well and hopefully I filmed some good things to include. Its a good experience for me to take upon this project because I know I will learn a lot just from having a go at creating a video. 

Here’s the fantastic video Sharon produced from her time with us at High Life, thank you, Sharon!

 

Until next time…

The HLP Team

Happy Birthday to You!!(Tube)

Last week saw the 10th anniversary of the first video post on, a then unknown and rather mysterious, YouTube. An innocuous 19 second clip of one YouTube founder, Jawed Karim, was the firing gun for one of the biggest search engine/content sharing/life changing digital media platforms in history.

YouTube has certainly been a huge catalyst in the growth of video. Both in terms of its consumption as well as its influence on the rapid development of the everyday technology to capture and share content.

Talk about growth! Today, YouTube:

  • has a billion users
  • uploads 300 hours of video per minute
  • generates billions of views…

 

…ahh, precious views!

And it’s not all cat clips and baby blunders.

 

Video sharing sites have inspired a new wave of B2B communication. Businesses are getting back to the heart of the customer – engaging with target audiences and placing brand front and centre. Video achieves this like NO other type of content.

It inspires and influences behaviour whilst communicating company ethos effortlessly.

If you didn’t know it by now, video is the KING OF CONTENT…and it’s only set to continue. Here’s my take on why video content should be the starring role in your marketing strategy:

  1. 74% of all internet traffic in 2017 will be video 
  2. Click-through rates increase 2-3 times when marketers include a video in an email 
  3. Subscriber to lead conversation rates increase 51% when video is included in email marketing campaign 
  4. 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety 
  5. 75% of users visit the marketer’s website after viewing a video  

 

Are you being left behind or maybe you’re not sure what to do with video content once you have it? 

I’ll be discussing this and some of the other main barriers to realising an effective content strategy soon…keep your eye on the blog for more details or just call me! I’m always available for questions and queries.

 

Until next time,

Nicola

Head of Marketing, High Life Productions

T. 07757 048917  ¦  E. nicambler[@]highlifeprodcutions.co.uk

 

Video content production at natural history muesum

Video Content in its Natural Habitat

Our first film shoot of 2015 took us to the Natural History Museum but not as you know it. I’m an out and out science geek and visit the Natural History Museum probably every other month to salute the Darwin statue and check in with Dippy…and I’ve never seen it look so beautiful!

I now know how Ben Stiller feels (and why he bothered to make so many sequels to that darn film!)

 

The occasion? The 11th annual Grant Thornton Quoted Company Awards where we supplied not one type of video content but two; the opener to the awards themselves and interviews with the winners straight off the podium. Two pieces of video content. Two very different applications.

 

Jimmy Carr was the MC for the evening’s proceedings and was at his sarcastic, cutting best. It was upon Jimmy’s introduction that opening video played – drama, check. Impact, check. Suspense…well it was after a 3 course dinner so perhaps I’m pushing it J

It was then all hands on deck for some seriously quick turnaround interviews! The cream of the crop were brought to us, high from their big win and we conducted the interviews in one of the great halls of the museum. Good preparation and strategic questioning makes for valuable content so we worked tightly alongside the Editor of GCI, where the interviews would be hosted, to ensure they got some remarkable video content.

There were some fantastic nominees and all were worthy winners and now I know where to invest…who’s the real winner?!?

 

At High Life, we’re constantly developing our services and we can now offer a tailored content marketing plan alongside the video content we produce for you, should you need support in that area. As video is by far the most effective medium of content, we want to make sure everyone can and does have access to it.

If you need any advice, a quote or have a shoot you would like us to do, get in touch with any/all of us:

0208 986 3167 ¦ nicambler@highlifeprodcutions.co.uk ¦ hannah@highlifeprodcutions.co.uk ¦ luke@highlifeproductions.co.uk

 

Alas, the edit suite is calling – until next time.

Nicola

Head of Marketing, High Life Productions

Awards ceremony interviews

Helicopters, Awards, Comedians…and a Partridge in a Pear Tree!

Well, we definitely ended November with a bang. I’ve just got my breath back from an amazing and wonderfully varied few weeks, it’s gone from the ridiculous to the sublime! I zig zag-ed from big boots and warm coats on a helicopter shoot in remote Scottish isles to glad rags and handbags at two of our most inspiring annual events.

All in all, a great way to end 2014!

The first of the events we filmed was the Growing Business Award, a glamorous affair at the Marriott Hotel on Grosvenor Square, dahhhling! It’s always one of our favourite awards to film as it celebrates new, young talent and growing entrepreneurs in the UK. The awards themselves span several categories from retail, to food and manufacturing. Winners and nominees alike had a library of interesting and inspirational stories to tell, another big success by Real Business! Comedian Ed Byrne was such an entertaining host, he’s one of my faves so I had to take the opportunity to have a cheeky photo with him in between filming…sorry, Ed 🙂

 

Next up, was the Investec Mid Market 100 Summit, which reveals THE annual list of the top 100 mid market companies in the UK. It’s a real recognition to the UK Mid Market, who don’t routinely get enough attention in the UK even though they are responsible for an unbelievable £1 trillion of annual revenue and the employment of six million people. Definitely something to be celebrated!

We have actually been involved in this initiative from the beginning, producing all the content for the run up to this event, starting with the Mid Market Index film to launch the event…

https://www.investec.co.uk/research-and-insights/economy/spotlight-on-economics/mid-market-index.html

…to the announcement of 100 companies that made up the list:

https://www.investec.co.uk/research-and-insights/economy/spotlight-on-economics/mid-market-100.html

 

The event was held at the elegant Corinthia Hotel where the delegates were treated to a diverse range of expert speakers. Among those to take the podium were serial entrepreneur Sherry Coutu, business editor for The Times Richard Fletcher and Investec’s chief economist Philip Shaw. Last but by no means least,  the legendary Ryder Cup captain, Paul McGinny, spoke to the eager crowd, drawing on his experience and making parallels between the UK Mid Market and his tenure as Ryder Captain. HE couldn’t resist showing his skills on the pop up putting range that Investec had provided for the event, needless to say he managed a few hole in ones. I, however, will stick to my day job…

We’ve put together the event highlights for you – enjoy!

https://www.investec.co.uk/research-and-insights/economy/spotlight-on-economics/investec-mid-market-summit.html

 

So, the Christmas countdown starts right here…

Have a great festive season and happy New Year!

Ps.

If you want to explore how we can work together to help you with your content and filming needs please do get in touch. There’s a super quick contact form on the right hand sid of the page or just email me on hannah[@]highlifeproductions.co.uk or if you still remember the days of the telephone, calls are most welcome! +44 (0) 208 986 3167

Behind the Scenes at Band Aid 30…

WOW!! What a weekend the High Life Productions team had filming the exclusive video content for Band Aid…

 

We were thrilled to be asked to film behind the scenes exclusive footage for a new charitable venture, BandApp by MCD, and of course we jumped at the chance!

As a video production company we have filmed everywhere and anywhere, the good and the great but nothing can prepare you for being in one venue with the likes of Bono, Sir Bob Geldof, Chris Martin, Seal and the phenomenon that is…1D (who were a delight, btw)

Bleary eyed and caffeine deficient, the High Life Productions crew arrived at 7am sharp in Swarm Studios,Notting Hill and our fabulous editor Teresa set up camp ready to ‘live edit’ the content as it came in, a nice chilled Saturday, basically! Our photographer Erroll was with us to capture all the stills and thrills! High Life Productions’ very own Luke was also there ready to shoot. 

The studio was a bevy of excitement beyond anything I’ve ever experienced! My mission: to interview the artists and get the juicy behind the scenes goss. Mission accepted. Coffee #1 consumed.

 

The first Band Aid member to arrive was Rita Ora, she was definitely on my list to interview, however, she came and went in a flash (a beautiful red flash due to her amazing red outfit!) Unfortunately there is was no time for her to stop to even take a breath as she was hurried out and off to the next thing on what must be a very busy schedule. Ed Sheeran also whizzed in and out, no interview but Erroll got some great shots of him having a rare chill out moment with a cuppa.

Cue screaming fans, swarms of teenage girls, flashing lights and general hysteria… 1D had arrived! 

Harry Styles sauntered in looking as cool and charming as  you might imagine but slightly nervous. It’s a pretty momentous occasion for the young pop stars. Coffee #63 consumed, I was on my A game and  got a great interview with Harry who talked about what an honour it was for 1D to sing with all the greats. We then went in to the green room, spotted Paloma Faith and Emilie Sandi looking over the words to the song so I took the opportunity to sit down and had a chat with them about the incredible privilege of being part of Band Aid. In the middle of the interview Mr Olly Murs bounces in and joined in the interview, bringing his cheeky chappy charm to the mix. After that we had a quick chat with the hilarious Grimmy, my favourite radio 1 DJ and the extremely talented Clean Bandit.

 

We left the green room and I picked up my millionth (some say I like to exaggerate?) free Starbucks,  which seemed to be everywhere (I wasn’t complaining!) then in walks Seal and my first thought was ‘wow he’s a lot taller in the flesh and he smells amazing!’ Seal was an absolute pleasure to interview, and even when Sir Bob Geldof crept up behind him during our interview he kept his cool! We then got to interview 1D all together which was a lot of fun, those boys are a handful…hard working and extremely professional but a handful nonetheless J

Mission almost completed, I then whizzed about getting some final interviews including the incredible Chris Martin and Guy Garvey

Last but not least, we then had a chat with Bastille who had flown over to the UK during their US tour just to record the single, I think they were too excited to be tired but it must have been pretty exhausting! They also had the last of the song to record and we were lucky enough to be in the studio and they were incredible! We also spoke with man of the moment Sam Smith who was learning his lines for the song.

So, after about 10 hours of interviewing and soaking up the atmosphere that is Band Aid I couldn’t leave without a few words form one of the figure heads of Band Aid…I interviewed Bono(!) who talked passionately about the why everyone is recording this song and how we shouldn’t have to be in this position again 30 years on to have to raise money for such awful diseases as Ebola. 

 

By the end of a very long day the HLP team where truly worn out and buzzing at the same time. To be part of such an important part of British music history, as well as raising money for Ebola is a feeling that I couldn’t describe in words. Everyone we met was really humble, no divas or egos flying around, which made it easier for us to do our job but more importantly since Band App was launched it’s had over 50,000 downloads and raised over £80,000!!!

I can only hope that alongside the other amazing charities, military and medical professionals who are already in West Africa fighting the epidemic, the money raised will help prevent the spread and the families of all those who have lost their lives to Ebola.

 

We are looking forward to producing further video content for the music industry, now we’ve tackled Band Aid we can do anything!! 

Until next time,

Hannah

First Woman Awards 2013

HLP recently covered the First Women Awards, a fantastic event run by Caspian Media.
The award nominees were a diverse mix of outstanding woman who have achieved so much in a variety of sectors. The category’s ranged from retail, finance, energy, charity and health. Each nominee deserved to win as they all had such inspiring stories to tell!
HLP filmed the judging day as well as the awards ceremony, meaning we got the fantastic opportunity to interview all the nominees! Key themes were the importance of supporting women in business and the growth of networking events globally to ensure that women succeed and have the opportunity to achieve what ever they set their sights on. As we all know there is a lack of women at senior/executive level. Women currently hold 4.2% of Fortune 500 CEO positions, so to have an event such as the FWA which focuses purely on women achieving in business is great!

The event itself was a night of glitz and glamour! The champagne was flowing and the atmosphere was electric. The fabulous Clare Balding MC’d the event and made no secret of the fact that FWA is her favourite awards ceremony!

All the winners were hugely deserving of their awards but special mention has to be made for the Life time Achievement award which went to Morella Kaymen from The Alzheimer’s Society www.alzheimers.org.uk, Morella is a remarkable woman and a very worthy winner.

Bring on next years awards!

Working with charities – Behind the scenes on benhealth cover shoot with Matt Dawson & Beating Bowel Cancer

HLP recently to shot a “behind the scenes” short film for Beneden Health Care Magazine with their journalist Karin Mochan interviewing the face of 
British rugby and all round good guy, Matt Dawson!


Matt was a pleasure to work with, and he kindly gave up his time to talk about something very close to his heart, the charity he supports – Beating Bowl Cancer. 

In the UK, 40,695 people were affected by bowel cancer during 2010 alone, and Matt has taken the initiative to get people involved and active by creating various challenges to raise awareness of Bowel Cancer.
The Bowel Movement (great name!) consists of activities, such as a pub quiz and a bike race where you can challenge Matt in the hope of beating a sports legend! 


At HLP we feel its extremely important to support all charities in what ever way we can, and hope that producing this film has helped Beating Bowel Cancer to reach even more people.

 Good luck on the bike race Matt, we’re be supporting you all the way!
Take a look at the BTS film we shot on our portfolio page and let us know what you think by getting in touch – @HighLifeProUK