Hope you enjoy the breakers in slo-mo!
We have recently added the brand new Panasonic EVA1 camera to our arsenal. Not only is this an exciting purchase for us (it’s like Christmas all over again!), but it helps us keep ahead of the curve and ensure the latest technological advances are at our fingertips.
The EVA1 is designed to capture cinematic images at a fantastically high resolution, which means our videos are captured with smooth, crisp visuals with a vibrant depth of colour. It is built to be super efficient, so we can spend more time shooting your products and realising your vision. It’s really important to us to ensure we have the best equipment possible so we can produce the best possible outcome for our clients.
We took our brand spanking new camera around London to test out its capabilities in low level light. Let us know what you think!
In the spirit of spring cleaning and starting anew, we’re revisiting our own content marketing strategy. After all, you’ve got to practice what you preach!
We get so excited about shoots, editing and making the final content pieces that, occasionally, we don’t prioritise the reason we create video content in the first place: communicating with and engaging our customers and wider community.
So I’ve got my head back in the game with a total revamp of our website to make it a lean, mean content showcase machine! This process got me thinking about our ‘why’, what we stand for and how that is communicated through everything we do. Any Simon Sinek fans out there will know what I’m talking about! If you don’t, you have to watch his TedTalk…
It’s all about influence and inspiring behaviour over manipulation techniques (that don’t last)…and this is where the fundamentals of High Life Productions and our product are one and the same:
Through video, we enable our clients to engage, inform and entertain their audiences.
The power of video is unrivalled in the land of content marketing. Video conveys not just information but feeling and emotion in a way that no other type of content can – and it can be timeless! With the right production and savvy, you can future proof your video content making it a sure fire investment.
In fact, 80% of your online visitors will watch a video, while only 20 percent will actually read content in its entirety.
No brainer, right?
Take a look at a few of our recent pieces and get in touch if you want to talk through options – no obligation, of course 🙂
Until next time!
Nicola – Head of Marketing, High Life Productions
Our first film shoot of 2015 took us to the Natural History Museum but not as you know it. I’m an out and out science geek and visit the Natural History Museum probably every other month to salute the Darwin statue and check in with Dippy…and I’ve never seen it look so beautiful!
I now know how Ben Stiller feels (and why he bothered to make so many sequels to that darn film!)
The occasion? The 11th annual Grant Thornton Quoted Company Awards where we supplied not one type of video content but two; the opener to the awards themselves and interviews with the winners straight off the podium. Two pieces of video content. Two very different applications.
Jimmy Carr was the MC for the evening’s proceedings and was at his sarcastic, cutting best. It was upon Jimmy’s introduction that opening video played – drama, check. Impact, check. Suspense…well it was after a 3 course dinner so perhaps I’m pushing it J
It was then all hands on deck for some seriously quick turnaround interviews! The cream of the crop were brought to us, high from their big win and we conducted the interviews in one of the great halls of the museum. Good preparation and strategic questioning makes for valuable content so we worked tightly alongside the Editor of GCI, where the interviews would be hosted, to ensure they got some remarkable video content.
There were some fantastic nominees and all were worthy winners and now I know where to invest…who’s the real winner?!?
At High Life, we’re constantly developing our services and we can now offer a tailored content marketing plan alongside the video content we produce for you, should you need support in that area. As video is by far the most effective medium of content, we want to make sure everyone can and does have access to it.
If you need any advice, a quote or have a shoot you would like us to do, get in touch with any/all of us:
Alas, the edit suite is calling – until next time.
Head of Marketing, High Life Productions
Well, we definitely ended November with a bang. I’ve just got my breath back from an amazing and wonderfully varied few weeks, it’s gone from the ridiculous to the sublime! I zig zag-ed from big boots and warm coats on a helicopter shoot in remote Scottish isles to glad rags and handbags at two of our most inspiring annual events.
All in all, a great way to end 2014!
The first of the events we filmed was the Growing Business Award, a glamorous affair at the Marriott Hotel on Grosvenor Square, dahhhling! It’s always one of our favourite awards to film as it celebrates new, young talent and growing entrepreneurs in the UK. The awards themselves span several categories from retail, to food and manufacturing. Winners and nominees alike had a library of interesting and inspirational stories to tell, another big success by Real Business! Comedian Ed Byrne was such an entertaining host, he’s one of my faves so I had to take the opportunity to have a cheeky photo with him in between filming…sorry, Ed 🙂
Next up, was the Investec Mid Market 100 Summit, which reveals THE annual list of the top 100 mid market companies in the UK. It’s a real recognition to the UK Mid Market, who don’t routinely get enough attention in the UK even though they are responsible for an unbelievable £1 trillion of annual revenue and the employment of six million people. Definitely something to be celebrated!
We have actually been involved in this initiative from the beginning, producing all the content for the run up to this event, starting with the Mid Market Index film to launch the event…
…to the announcement of 100 companies that made up the list:
The event was held at the elegant Corinthia Hotel where the delegates were treated to a diverse range of expert speakers. Among those to take the podium were serial entrepreneur Sherry Coutu, business editor for The Times Richard Fletcher and Investec’s chief economist Philip Shaw. Last but by no means least, the legendary Ryder Cup captain, Paul McGinny, spoke to the eager crowd, drawing on his experience and making parallels between the UK Mid Market and his tenure as Ryder Captain. HE couldn’t resist showing his skills on the pop up putting range that Investec had provided for the event, needless to say he managed a few hole in ones. I, however, will stick to my day job…
We’ve put together the event highlights for you – enjoy!
So, the Christmas countdown starts right here…
Have a great festive season and happy New Year!
If you want to explore how we can work together to help you with your content and filming needs please do get in touch. There’s a super quick contact form on the right hand sid of the page or just email me on hannah[@]highlifeproductions.co.uk or if you still remember the days of the telephone, calls are most welcome! +44 (0) 208 986 3167